“I don’t have enough calls!” “I don’t have enough calls!” “What do I do?!?! I don’t have enough calls!?!” If this sounds like you, don’t worry. You sound like most electrical contractors today. Finding calls is a constant worry for people in our industry. But it doesn’t have to be…
Everyone is looking for a magical marketing piece that causes their phones to start leaping off the hook! There must be this “silver bullet” that works! Well, there really isn’t. I’m sorry to say. That is, there isn’t any ONE piece.
Time to roll out that overuse cliché again, but when marketing you really need to begin “thinking outside the box.” So many contractors want to start discounting services and advertising great specials! Sure, you might get a few people who will call. They’re also the people who will fight you over every nickel and dime. Personally, those aren’t the customers I’d want to deal with… You won’t make any money, as they’re always looking for a hand out.
Want to guarantee steady marketing results? Begin marketing differently. It’s time you branded yourself. You need to come up with a tagline or something that when people see, hear, or read it, they think of YOU! It has to be more creative…
You can’t promote that you do quality work, or you’ve been around since 1944, or you’re a local company. Start thinking about what makes your company unique… Better yet, position yourself in a way that will grab customers attention—it could be how you’re always on time, or how your people are drug-tested and background checked, or you get the job done right the first time, all the time.
Once you have an idea of how you’re going to brand yourself, it’s time to start spending some money!!! Yes, you have to spend money to make money. If you’re looking to grow your business, you should be spending about 15% of your PROJECTED revenue for the next year. And I suggest that you spend that money on a variety of different marketing mediums—not just Internet, not just radio, not just the phone book. Spread it out. Then, track it!!! Yes, you must track! That will let you know what’s working and where you should be spending your money.
Follow these few, simple pieces of advice, and I promise you won’t be screaming about not having calls in the future. Instead, you’ll be looking to hire more electricians.