We hear it all the time… The times may be getting better in some places, but they’re still rough where I live. The markets may be slowly coming back, but normal folks are still living paycheck to paycheck. It’s hard not to negative when talking to people about the economy.
Your business can either hop on the ‘bad news bandwagon’ or choose to use your own mode of transportation. The savvy business owner will not let someone else steer his or her ship and chooses to ignore the bad news all around. These business owners are confident in their own business model and continue to strategize and plan for the future. They may need to do some slight modification, i.e. putting off buying 10 service trucks and only buying five while servicing the other five for another year. Or maybe vehicle leasing can be a new option.
Doom and gloom will not rule the day for smart business owners, especially those who continue to market and advertise in a slow economy. Customers still need your products and services and will likely buy from businesses that keep their names in front of consumers.
If you haven’t figured out what I’m saying, it’s this: Whatever you do, do NOT cut your marketing budget… Not now. Not ever. And not especially when you think you need to cut back. Marketing is your sales arm of your company. Without marketing, you may still generate revenue, but you won’t grow your sales like you could!
If you’re currently marketing today, and you’re not seeing a steady, year-after-year growth, that’s a sure sign that you’re not marketing correctly. Either your message is off or where you’re marketing isn’t right… But that’s the topic for another post.
If you’re in a part of the country where you don’t think the economy has bounced back completely, hang tough and keep moving forward. Don’t let that stinking thinking infect your attitude and your work ethic!