I say, “Plop. Plop. Fizz. Fizz. What a relief it is?” You instantly think: Alka-Seltzer.
I say, “Just Do It!” You think, “Nike.”
I say, “Like a God Neighbor.” You say, “State Farm is there.”
I say, “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun!” You of course say, “Big Mac from McDonalds!”
I say, “Double Your pleasure, double your fun.” You say, “Doublemint Gum!”
Last one: I say, “Gimme a break, gimme a break, break me off a piece of that…” You finish the line, “Kit Kat bar!”
I just shared with you seven of the most popular jingles in advertising history. I’m willing to be that you knew all of them. If you didn’t know all of them, you knew most of them. Here’s the crazy thing: A lot of these jingles haven’t been active in decades. Yet you still remember them.
People remember a catchy phrase or tune. And businesses that use their own original phrase or tune to describe their products or services are likely to be remembered when it comes time to request such products or services. That’s why it is important to set yourself apart from others by using a memorable slogan. And if possible, marry that slogan to a tune so that it becomes a jingle. It’s a harmony that sticks in people’s minds forever. They wake up in the morning humming along to your advertising message.
Maybe you already have one or have access to one through your network of peers. Use it. Start beating the drum loudly and repeat the phrase or tune over and over again until people are repeating it in conversation or humming it all day long. If you have the funds and you’re advertising on television or radio, and you’re NOT using a jingle or a catchy tagline, you’re not fully utilizing your ad dollars.
If you don’t have a tagline or jingle, that’s okay. But it’s time to remedy the situation. Think of what makes you unique. Try and put that into some catchy words that best defines your business. This can take some time, so don’t be frustrated. Ask your employees to help. Ask your family to help. The best bet is hiring an agency to do the job correctly. Because a great slogan and/or jingle is the best advertising dollars you’ll ever spend.