Want more ways to create touch points with your customers and prospects? Want to create a website that search engines absolutely love, and as a result, keeps you at the very top of searches for plumbing contractors? Of course you do! So, how do you do it? Become a writer!
Okay, not a writer exactly… but a blogger! Yes, blogging is a great way to talk about yourself, your business, your people, and any number of topics, which keeps your website fresh (and attractive to Google) and interests the people who want to know you, your customers.
I bet you’re reading this and thinking, “I’m not a writer, a blogger, or any of that! I’m a plumber!” I understand that! Here’s the great news: You don’t have to be a writer. In fact, many bloggers are not writers. That’s because a blog can be as short as a few paragraphs. The beauty of it is you are the author and can choose any length or format.
What should you blog about? Great question! Here’s what you need to do: Brainstorm 12 helpful plumbing tips that would absolutely help your customers. For example, they should have their water heater flushed annually. Or they should unhook their hoses before the winter weather comes.
Once you have your 12 ideas, spend 10 minutes writing the benefits of doing those actions. Once you have that done, it’s time to write. Aim for each blog to be 300 words. Explain to your reader in the first paragraph or two what you’re writing about – unhooking their hoses, for example. Then, in the next paragraph or so, explain why it’s important. Finally, in your remaining few paragraphs, explain all the benefits of unhooking their hose. That’s it! You’ve completed your first blog! Now, do that 11 more times.
Once you have written your 12 blogs, post one blog a month on your website and send a link to your e-mail list. The total cost of a blog? $0 Unless you calculate the time it takes to write it. That’s a pretty small investment for a potentially great return. People read short blogs – you’re reading this aren’t you?