Do you know that Microsoft gazillionaire Bill Gates receives four million e-mails a day? Not a year – a day. Try answering all of them. It would take a lifetime to answer the e-mails he gets in one day. (I wonder how many are SPAM.)
You probably get a few too many, too. There are days that you may feel like you’re getting four million e-mails, but in reality, they probably equate to a dozen or two. However, that number probably escalates to several dozens once you start ignoring them. If your spam blocker or virus protection firewalls haven’t stopped the daily invasion of e-mails, you probably have turned to your own method – the Delete button.
Before you “delete” them, remember this: there may be some gold in those e-mails. Set aside time every day to review your messages. This is only a review process – no need to reply to any of them. But there may be one or two e-mails which contain valuable business information under a mislabeled subject line. It does happen.
The one e-mail that is neglected could be the one that the next business owner decides to act upon – leaving you in the “delete profit” folder.